Spring Cleaning: Marketing Edition
Spring cleaning isn’t just for closets and junk drawers. Your digital presence deserves a refresh too.
In this quick, beginner-friendly audit, we’re walking you through a simple 20-minute checklist to tidy up your website, social media bios, Google Business Profile, branding touchpoints, and recent content. It’s the perfect seasonal reset: fast, satisfying, and guaranteed to make your online presence look a little cleaner, clearer, and more aligned with who you are right now. Think of it as a mini glow-up for your digital home.
Start with your digital hub: your website
First impressions are everything, and your website is often your audience’s first interaction with your brand. What does it say about you?
Check Your Homepage: If someone landed here for the first time, would they instantly know what you do, who it’s for, and what to do next?
Check Your CTA: Is there an obvious next step? Make sure your call to action is clear and free of barriers. Users should be able to quickly and efficiently take action like booking a call, getting a quote, etc.
Spot the Kinks: Click around like a first time visitor. Make sure links and buttons work, text and photos are aligned, contact info is current, and everything looks polished, especially on mobile.
your Google Business Profile: The underrated marketing hero
This is one of the biggest drivers of visibility and trust. It’s how people find you, and where they decide whether to contact you, visit you, or keep scrolling.
Update Your Info: The obvious stuff. Make sure your name, address, phone number, hours, and website link are up to date. The road to doing business with you should feel simple and barrier free.
Check Your Reviews: Reviews show what you’re doing well and where you can improve. They also heavily influence buying decisions. A quick reply, even just a thank you, signals that you value your customers and their feedback.
Make an Update: Add a few recent photos, a list of services, a booking link, or a short post. A profile that’s active and complete builds confidence fast.
Check in with your branding:
Make sure your brand identity is consistent between platforms and materials. If your branding needs an update, this is the perfect time for a refresh.
Make Sure Your Brand Looks Like You: Are your visuals consistent? Are your colours, tones, profile pictures, cover images, graphics, etc consistent with your brand? Small mismatches can make a brand feel messy even when the work is great.
Make Sure Your Brand Sounds Like You: Is your tone on brand? Is the language you’re using aligned with your identity? Pay attention to how your customers talk and make sure your messaging feels natural to them.
Tune up your social media profiles:
Starting with your bios. Your bio is your quick pitch. It should be clear, concise, and point people to the next step.
A strong bio includes:
- Clear name and location
- Clear offering: If someone read it with zero context, would they understand who you are and what you offer.
- Clear call to action: Want people to book, buy, or inquire. Direct them to the right link and make it obvious.
Lastly, check how you show up online:
Do a quick search for your business and see what people see.
Audit yourself. Google yourself. Look yourself up on Yelp and other directories. Even try asking ChatGPT for “best [your industry] in [your area]” and see if you appear. It’s a simple way to gauge how you’re presented, how you compare to competitors, and where you can improve.
Spring cleaning is the perfect reminder that your digital presence is never really “done”, it just needs the occasional reset. A quick 20 minute tidy can make a huge difference in how confident, clear, and credible your business looks online. Start small, fix the easy wins, and bring everything back in line with where your brand is at right now.
