Case Study
Financial & Consumer Service Commissions Of New Brunswick
OUR TASK
The Financial and Consumer Services Commission of New Brunswick (FCNB) is dedicated to helping New Brunswickers build confidence in their financial lives. To reach people across the province in a relatable and engaging way, they needed a campaign that could connect with audiences from all walks of life and show the real impact of their services.
We partnered with FCNB to create a bilingual video campaign that put people at the center of the story. From concept to completion, our team handled every stage of production: storyboarding, scriptwriting, talent scouting, and location shoots. We captured authentic stories that demonstrated how the Commission empowers individuals to take control of their financial future. Post-production was completed in both English and French to ensure accessibility and inclusivity for all New Brunswickers.
To maximize reach, we also produced short-form social media reels that brought the campaign to digital audiences in an engaging and shareable format.
The result is a powerful campaign that not only highlights the vital role FCNB plays in financial literacy and consumer protection but also inspires confidence and trust among New Brunswickers navigating their financial journey.
What We Did
We partnered with the Financial and Consumer Services Commission of New Brunswick (FCNB) to develop a video campaign that helps New Brunswickers feel more confident and in control of their financial lives.
Key highlights of the project:
- Storyboarding and scriptwriting to shape a compelling, relatable narrative
- Talent scouting and location shoots to represent diverse New Brunswickers
- Full bilingual production in English and French for province-wide accessibility
- Post-production editing to deliver polished long-form and short-form content
- Social media reels created to expand reach and engage online audiences
- Photography during the video production to provide behind the scenes and stills for paid campaigns.
The result is an inspiring campaign that showcases how FCNB empowers individuals across the province, building trust, awareness, and confidence in financial decision-making.
