Case Study
Research NB
OUR TASK
Research NB is dedicated to advancing research and innovation that strengthen New Brunswick’s economy, communities, and future opportunities. Yet their existing digital presence didn’t fully reflect the depth of their impact or provide an accessible way for researchers, partners, and the public to explore their programs and initiatives. They needed a modern platform that could showcase their work, highlight success stories, and make vital resources easier to find.
We developed a custom website built to clearly present Research NB’s areas of focus, funding opportunities, and sector impact. Key features included an engaging Impact Stories section, intuitive navigation across multiple research sectors, and a streamlined hub for news, events, and funding programs. With bilingual functionality in English and French, the site ensures accessibility across the province while strengthening credibility and trust.
The result is a polished digital hub that not only informs but inspires. It positions Research NB as a central connector in the province’s research ecosystem, making it easier for stakeholders to engage, collaborate, and see the tangible value of research in New Brunswick.
What We Did
We partnered with Research NB to build a site that establishes a strong, clear hub for research and innovation in New Brunswick, one that communicates funding, impact, and stories in a way that’s both accessible and inspiring.
Key highlights of the project:
- Custom website architecture built to highlight Research NB’s areas of impact: Health, Energy, Forestry, Oceans, Agriculture.
- Featured Impact Stories section that shines a light on real projects, showing both scientific work and community relevance.
- Funding programs and opportunities prominently surfaced, making it easier for researchers and partners to find guidelines, FAQs, and application portals.
- Events, news, and symposium information integrated, so users stay connected to what’s happening in the research ecosystem.
- Partner and testimonials sections to build credibility and show real people/institutions behind the work.
- Bilingual support (English & French) for wider accessibility across New Brunswick.
Powering Discovery Together with Research NB
When Research NB approached us to bring their story to life, we were excited to take on a project with such depth and purpose. Our team travelled across the province filming in forestry sites, energy centres, and both traditional and wet labs, to authentically capture the diversity of their five key research sectors: Health, Energy, Forestry, Oceans, and Agriculture. We crafted each shot to highlight the researchers, processes, and discoveries driving research forward in New Brunswick. The final video elevates their story while building awareness and trust in the province’s vibrant, interconnected research community.
We had an amazing experience working with ICS. They built a fantastic, clean, modern website for us and delivered a high-quality promotional video that perfectly captured our brand. The communication was smooth, timelines were respected, and every detail was taken seriously. We’re extremely happy with the final results and would highly recommend them to anyone.
SEBASTIEN SOUCY
Senior Manager, Marketing & Stakeholder Engagement