Case Study
Sunly
OUR TASK
Sunly came to us after realizing their previous agency wasn’t giving their digital advertising the attention it deserved. Campaigns weren’t being updated with fresh creative, there was no structured buyer’s journey, and performance was suffering as a result.
Our partnership began with a complete overhaul of their digital ad strategy, ensuring campaigns were regularly refreshed and aligned with each stage of the customer journey. To strengthen authenticity and trust, we also produced testimonial videos featuring real Sunly customers, bringing their stories to the forefront.
The result is a marketing approach that not only delivers more qualified leads at a lower cost but also builds credibility and connection with Sunly’s audience through genuine customer voices.
What We Did
Working with Sunly’s leadership team, we developed a new digital strategy to replace the ineffective approach left by their previous agency. Ads were rarely updated, creative was stale, and there was no defined buyer’s journey guiding prospects toward conversion.
Our solution combined a refreshed ad strategy with consistent creative updates and a focus on nurturing leads at every stage of the funnel. To add authenticity and build trust, we also produced customer testimonial videos, showcasing real experiences with Sunly’s services.
Project highlights include:
- Regular content production sessions for video and photography
- Structured buyer’s journey mapped across digital campaigns
- Testimonial video production to enhance brand credibility
- Ongoing strategy sessions ensuring campaigns evolve with goals
This approach gave Sunly a steady rhythm of content and advertising that not only lowered acquisition costs but also built stronger connections with their audience.
UCG Videos To Build Trust & Convert
We know how costly it can be when digital campaigns go stale. Without fresh creative and a clear buyer’s journey, attention drifts and results decline.
For Sunly, we introduced a revitalized ad strategy supported by consistent creative updates and customer testimonial videos. This combination not only re-engaged their audience but also built trust and credibility, turning attention into qualified leads and lasting brand confidence.