BRANDING + GRAPHIC DESIGN
BRANDING BEGINS
WITH STRATEGY.
The key to strategy is creating a plan, and we’re here to help with that! We specialize in creating a brand from scratch, refreshing an existing brand, and expanding a successful one.
We like to begin with a creative discovery that allows our team to explore your company and better understand it from every angle, allowing us to develop a game plan for moving the brand forward!
WHAT’S IN A NAME?
A name comes long before any symbol or logo design can be created. If you’re starting a new endeavour, you don’t have to struggle through a name yourself.
ICS is happy to do the industry research and create a thoughtful presentation of name options that will help your idea put its best foot forward in any industry.
THE DICTIONARY OF A DECENT BRAND.
The game plan continues with the creation of a brand guide: think dictionary for all things to do with your brand.
It outlines your written tone, logo variations, colour palette and image specifications so your brand can remain consistent in every marketing effort. Need more included? A brand guide is as flexible as your brand it. We can outline everything your organization needs for success.