Case Study

Fuel 4 the Future

Our Task

Atlantica Energy came to us with a need to communicate opportunities in the emerging clean fuels industry to post-secondary students and hiring prospects throughout Atlantic Canada.

We created a brand, including a bilingual name: Fuel 4 the Future / L'énergie de l'avenir, and created an engaging and interactive online learning module.

By combining relatable characters, digestible information, and animated visuals, we used storytelling to create a unique, fast-paced way to learn about a relatively unknown industry.

What We Did

  • Brand design, including name & visual identity
  • “Coming Soon” landing page creation
  • Custom website design & development
  • Interactive e-learning module design & development
  • Character creation & visual storytelling
  • Graphic design, including trade show & merchandise assets
  • Search engine optimization
  • Social media strategy
  • Digital advertising design, strategy & management

Tradeshows Design

To help spread the word, we designed a tradeshow setup for the team to hit the road. Roll-up banners, table signs, merchandise, and more allowed Fuel for the Future to catch the attention of up-and-coming clean fuel prospects.


Digital Advertising

ICS was able to help with strategizing and designing communications across social media and digital advertising on a variety of platforms.

Atlantica has a variety of goals to meet in terms of communicating with post-secondary students, and meeting them where they're at is where ICS can lend expertise.