Case Study
Go-To-Insure
OUR TASK
GoToInsure is a thriving business with ambitious growth plans. Yet, like many organizations in a rapidly changing digital landscape, they faced challenges showcasing their brand online. They needed a modern website that reflected who they are today and supported their expansion goals.
We designed a bilingual website that is simple to update and strategically built to guide visitors seamlessly from awareness to conversion. As part of our work, we implemented a foundational SEO strategy that uncovered and resolved several critical search engine issues, ensuring GoToInsure’s online presence was positioned for success.
To amplify results, we paired the new site with a hyper-targeted ad campaign focused on connecting prospects with local advisors. The outcome has been remarkable. GoToInsure’s conversion rate has soared to an industry-defying 14%.
What We Did
We partnered with the GoToInsure team to completely redesign their digital presence, building a foundation for sustainable growth through SEO, paid advertising, and a streamlined conversion funnel.
Key highlights of the project:
- A modern, user-friendly website structure that makes navigation effortless
- An in-depth SEO audit to inform a tactical optimization strategy
- A bilingual website build that’s simple for their team to manage
- A targeted ad campaign connecting prospects with local advisors
- Ongoing consulting and creative design support for events and initiatives
The result is a digital platform that not only reflects GoToInsure’s brand today but also drives measurable results for tomorrow.
Creating Ads That Bring In That Local Focus
Through extensive collaboration and testing, we discovered that what truly sets GoToInsure apart is its people. To capture this unique advantage, we crafted ad campaigns that put their advisors front and center, paired with recognizable local landmarks. This approach built instant trust by showing that while GoToInsure has the scale and resources of a major brand, it remains deeply rooted in the community it serves.
