Case Study
Fort Equipment
OUR TASK
For over 30 years, Fort Equipment has been a trusted name in Atlantic Canada, providing quality equipment and service to their community. As their business grew, they recognized the need to strengthen their digital presence and generate more consistent leads online.
Our partnership focused on ongoing digital marketing support, including social media management, videography, and pay-per-click advertising. By combining engaging content with a data-driven ad strategy, we were able to showcase Fort Equipment’s expertise while connecting directly with their target audience.
The results have been significant. Fort Equipment has seen a major increase in digital leads, reduced staffing costs through more efficient marketing systems, and established a reliable framework for generating ongoing leads. Together, we’ve built a digital strategy that not only supports their growth today but positions them for continued success in the years ahead.
What We Did
Working closely with the Fort Equipment team, we built a digital marketing strategy designed to drive consistent leads and long-term growth. Our approach combined ongoing social media management, targeted pay-per-click campaigns, and professional videography to showcase their expertise and connect with customers in a meaningful way.
Project highlights include:
- Ongoing social media management to maintain a strong and engaging online presence
- High-quality videography that highlights products, services, and customer success stories
- Targeted pay-per-click campaigns optimized to maximize ROI and generate qualified leads
- A streamlined lead generation system that reduced staffing costs while improving efficiency.
This strategy has significantly increased digital leads while creating a sustainable framework for ongoing growth, positioning Fort Equipment as both a trusted community partner and an industry leader.
Ads That Make You Want To Click
Turning Customer Experiences Into Credibility
As part of the strategy, we incorporated customer testimonials to establish credibility and strengthen trust with the audience. Rather than relying solely on the business owners to communicate the value of Fort Equipment, testimonials allowed real customers to share their experiences in their own words. This approach provided authenticity, made the brand more relatable, and positioned Fort Equipment as a trusted partner whose reputation is validated by the people who rely on their products every day.