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Case Study

Human Development Council

Our Task

The Saint John Human Development Council came to us with one task: help them find their voice.

We put our heads together with their internal team and tackled this by assessing what kind of information they put out there, what kind of services they offer, and what their goals as a non-profit are. Once we laid out those items, the information architecture designed itself.

HDC is ready to tackle Saint John's and the rest of the province's human development and now they've got the online representation to do it. Head over and hear what they've got to say!

What We Did

  • Logo Redesign
  • Branding Elements & Documents
  • Custom Website Development
  • Information Architecture
  • Graphic Design
  • On-Page SEO
  • Secured Hosting
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Our Process

We started by working with HDC to resolve exactly what they do, and what their capabilities were in terms of website management. Once we understood where their traffic came from and what information they most needed to highlight, we created a flexible, ever-changing homepage that allows them to highlight whatever is going on at the moment.

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Brand Development for Human Development Council

We also took a look at their logo and other branded assets. The plan was to keep the look for the sake of continuity, but to brighten it up and make sure it remains impactful in the modern, digital age.

When we were considering a website upgrade, ICS’s expertise in web design and easy-going, collaborative approach sold us on the partnership. ICS worked closely with us through each step of the process from design, to development and polishing the final touches. Their diligence, cooperation and expertise resulted in an eye-catching, professional website that is accessible to our multiple audiences. We are proud to share our new website with community partners across the province!

—Randy Hatfield, Executive Director