Case Study

KV Food Basket

OUR TASK

KV Food Basket is a community-driven organization supporting individuals and families across the Kennebecasis Valley with compassionate food assistance. It plays a vital role in supporting the local community through strong partnerships with municipalities, neighbourhood food banks, and volunteers. As the organization grew, their brand needed to evolve alongside their impact.
Our task was to modernize KV Food Basket’s visual identity and core brand assets to better reflect their community-first mission, while maintaining a clear, recognizable presence across platforms. The rebrand needed to move beyond a “food-only” perception and communicate care, trust, growth, and accessibility, without losing the familiarity the community already knows.
kvfoodbasket.ca

What We Did

We delivered a cohesive brand refresh supported by flexible, easy-to-use assets, along with a promo video that captures their mission, goals, and values.

Key highlights of the project:

- Logo & Brand Refresh with a refined, community-focused logo and brand direction designed to reflect care, trust, and growth.

- Flexible social & website assets and templates for announcements, donor recognition, volunteer appreciation, and events, built for consistency across platforms.

- Community-driven promo video capturing their operations and real stories through volunteer and sponsor testimonials.

LogoTransition

A Brand That Reflects Community

We reimagined the new logo with a clean, minimalist look to better reflect how the organization has grown and evolved within the community. The previous logo no longer captured the full scope of their impact or their shift beyond a food-only focus.

The refreshed logo now provides a strong, consistent foundation across platforms, helping KV Food Basket tell a fuller story, one that goes beyond food support and speaks to dignity, community connection, and long-term impact.

Real Stories, Real Impact

To help KV Food Basket share their story in a meaningful way, we created a promotional video that puts people and community at the centre. We captured real moments of volunteer support, food bank operations, and community involvement, paired with heartfelt testimonials from volunteers and sponsors.

Each scene was thoughtfully crafted to reflect the care and impact behind the organization’s work, to build awareness, and communicate the essential role KV Food Basket plays in supporting neighbours across the community.

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