Case Study
NB Power
OUR TASK
For decades, NB Power has played a central role in energizing New Brunswick, helping households and businesses across the province adopt more efficient and sustainable energy solutions. To expand awareness of their incentive programs, they partnered with us to launch a targeted Google Ads campaign that drove measurable engagement and connected more New Brunswickers with available savings.
As the partnership grew, NB Power entrusted us with videography and creative production, including a flagship overview video and a series of social reels highlighting their expanding e-charge network. From storyboarding and casting to post-production, we managed the full process to deliver content that was both informative and visually engaging.
The impact has been clear. Our efforts have helped NB Power strengthen awareness of its programs, expand visibility for the e-charge network, and build stronger connections with communities across the province. Together, we’ve created a digital and creative strategy that not only educates but also inspires New Brunswickers to embrace a cleaner energy future.
What We Did
Working closely with NB Power, we developed a creative and digital strategy to raise awareness of their incentive programs and support the launch of their e-charge network across New Brunswick. Our work began with targeted Google Ads campaigns to connect residents with cost-saving energy initiatives, and has since expanded into videography and content production that educates and inspires audiences.
Project highlights include:
- Targeted Google Ads campaigns designed to increase awareness and participation in provincial incentive programs
- An overview video capturing the vision and benefits of the NB Power e-charge network
- A series of social media reels optimized for engagement and reach across multiple platforms
- Full creative direction including storyboarding, casting, filming, and post-production
This partnership has helped NB Power expand its digital presence, connect with communities across the province, and highlight its commitment to sustainable energy solutions for the future.
Bringing Awareness to New Brunswick
Driving Change Across the Province
To help launch the New Brunswick e-Charge Network, we created a promotional video designed to connect with communities across the province. From storyboarding and casting to production and post, our team delivered a piece that highlighted the accessibility and benefits of the network for everyday residents. To extend its impact, we also produced a series of social media reels, providing engaging and shareable content that encouraged adoption and built awareness at a local level.