Case Study
Atlantic BALLOON FIESTA
OUR TASK
The Atlantic Balloon Fiesta began in 1985, and quickly grew into an annual festival attracting balloonists from around the world. Today, it attracts thousands of spectators under a sky of colourful balloons.
However, their website didn't reflect the magic of the event. We partnered with ABF to redesign their existing website with custom design and development, and provide website content support.
What We Did
We delivered a custom website with bright, bold visuals that capture the spirit of the Atlantic Balloon Fiesta. With an improved user experience, visitors can easily navigate and find the information they need. The goal wasn’t only about attracting new visitors, but about enhancing accessibility, usability, and the overall experience of people accessing.
Key highlights of the project:
- Streamlined content for clarity and simple navigation.
- Created clear design, easy-to-navigate buttons for main attractions
- Improved the ride booking process for attendees, and applications for vendors/volunteers, etc - so now people can apply directly on their website through a form
- Made the site mobile-friendly and visually appealing
- Incorporated bright, vibrant visuals with engaging photos and videos
A new site, ready for takeoff
"We had a fantastic experience working with the ICS Team on completely redesigning our event's website. From their first proposal discussion to site launch, they were incredibly professional, communicated often and delivered within timeframe."
Alannah Pearson
ABF Team