Case Study
The Power Store
OUR TASK
For more than 30 years, The Power Store has been a trusted local staple with steady sales. However, they were eager to break through plateaus, attract new business, and achieve significant growth.
Our partnership began with a full rebrand, including a modernized logo that better reflected their energy and market leadership. From there, we worked with their management team to develop a strategy that leaned into trending social media campaigns, supported by engaging video content and targeted digital ads. This approach not only amplified their refreshed brand but also created a lasting impression with their audience.
The results speak for themselves. In just one year of working together, The Power Store more than doubled their monthly leads and calls. Their social campaigns generated over 3,000,000 organic video views, ultimately earning them the recognition of being named Canada’s #1 Can-Am dealership.
What We Did
Working closely with ownership, we developed an ongoing social media strategy that blended trending themes with educational and product-focused videos. By incorporating humor to build trust and relatability, we’ve cultivated an engaged audience that can now be effectively retargeted through a comprehensive ad strategy.
Project highlights include:
- Consistent content sessions to capture fresh video and photography
- Continuous creative updates to digital ads, driving sustained lead generation
- Bi-weekly check-ins and strategy sessions to stay aligned with growth targets
- A monthly service agreement providing flexible support for the team’s evolving needs
This approach has created a steady rhythm of content, advertising, and strategic oversight, ensuring the brand not only stays visible but continues to grow.
Using Humour To Build Trust & Educate
We understand how difficult it is to capture and keep people’s attention. But once you earn it, you can transform a prospect into a loyal advocate.
For The Power Store, we tapped into trending themes to attract a wide audience, then strategically introduced product and educational videos. This mix not only engaged viewers but also positioned The Power Store as trusted industry experts, turning attention into lasting authority.