Case Study
YMCA
OUR TASK
The YMCA of Southwestern New Brunswick plays a vital role in strengthening the community through programs, services, and support that touch every age group. However, their existing digital presence made it difficult to showcase the breadth of their impact and connect members with the resources they needed most. They required a modern solution that not only unified their brand but also streamlined how people could engage with the Y online.
We developed a custom website designed to highlight their diverse offerings while making navigation simple and intuitive. Key features included a robust events calendar, seamless app integration, and engaging content that reflected the heart of the Y. To support visibility and growth, we implemented an SEO strategy, created original content, and produced professional videography that captured the spirit of their programs and facilities. Through ongoing consulting, we continue to ensure their digital platforms align with their mission and community needs.
The result is a dynamic online hub that reflects the YMCA’s values, drives engagement, and strengthens their ability to serve the community across all branches.
What We Did
We partnered with the YMCA of Southwestern New Brunswick to reimagine their digital presence and create tools that better connect the community with the wide range of programs and services they offer.”
Key highlights of the project:
- A custom website designed to showcase all YMCA branches and programs
- An integrated events calendar to keep members informed and engaged
- App integration to streamline access and improve the member experience
- Strategic SEO and content writing to strengthen visibility and reach
- Professional videography to capture the heart of the YMCA story
- Ongoing consulting to ensure digital platforms continue to evolve with community needs.
The result is a dynamic digital hub that reflects the YMCA’s impact, enhances engagement, and positions the organization to serve the community for years to come.
From Camps to Community: Telling the Y’s Story
The YMCA approached us to help capture the full scope of their impact across the community. To bring this vision to life, our team visited multiple locations, including summer camps and recreational facilities, to showcase the variety of programs and services the Y provides. We incorporated professional actors alongside real participants to highlight authentic experiences while ensuring strong storytelling. The end result was creative content that reflected not only the YMCA brand but also the wide range of branches and initiatives that make it such a vital part of the community.