New Brunswick’s only entertainment resort, Casino New Brunswick evokes fun but their website didn’t. We helped them create a custom website on the Wordpress platform where they could easily manage events, hotel bookings, spa treatments and more. Since the launch we have seen an increase in traffic by 20% that has resulted in the Casino hiring ICS for additional services and consulting.
A website of this size required a lot of planning and strategy. With four main tiers of the business, we had to map out and create an easy navigation. In order to sell the experience, we were hired to take professional photos of every room, lobby and gaming centers. (Ever see a casino completely empty? We have, it’s something else!) With the designs approved we built the site in Wordpress using custom post types to make it easy for the client to update.
Digital Marketing Strategy
When you have such a fun website like the Casino you’re bound to get a lot of traffic but was it the right kind of traffic? We helped create a digital marketing strategy using social media ads and Google Ads to increase hotel bookings. The casino had a plan in place but through our discovery we found that the majority of their budget was wasted on the wrong keywords. Since then we have helped the Casino maintain a 96% occupancy rate.