Being born and raised in Mumbai, India, Sidd graduated with a Bachelor of Engineering where he acquired various skill sets used in the tech-savvy landscapes of website analytics and digital marketing.

Since the very beginning, he has always been passionate about the synergy which exists between web design, content marketing and website analytics which led him to start his career in 2019 by working as an SEO Analyst for Publicis Groupe, one of the oldest and largest marketing companies in the world. Here, he worked on large SEO campaigns to improve the overall brand visibility of various national and multinational clients like Marico Limited and Edelweiss Group.

To pursue marketing further, Sidd graduated from Thompson Rivers University in BC with a Post Grad in Marketing before joining ICS Creative Agency in 2023 as a Digital Marketing Specialist where he consults clients of all sizes including NB Power, Chandler Sales (part of J.D Irving), Bowlarama and Veil Baseboard Covers.

In his free time, you might catch him strolling around the city snapping photographs, trying out different restaurants, or both at the same time!