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Case Study

The Smart Energy Company

Their Challenge

The Smart Energy Company is a new and growing player in the renewable energy sector. With the launch of their NOREASTER® product we gave them an edge in the competition by creating a lead-focused website while highlighting the aspects of their product being built for a Canadian climate — including winter!

How We Helped

  • Custom Website Development
  • Graphic Design
  • On-Page SEO
  • Custom JotForm Application
  • HubSpot Integration
  • Secured Hosting
  • Logo sting animation

gaining leads

We built out a comprehensive form to allow users to build their solar package online and draw out their property on a Google Maps aerial, allowing the team at SolarFarming.ca to send out actual, on-property renderings of the proposed solar system. Taking things one step further we did a custom HubSpot integration so their sales team doesn't miss a beat!

demonstration of property line input system
Logo_SolarFarming

Complementary Logo Design

We were proud of the team at The Smart Energy Company when they told us about their desire to avoid "brand soup": the creation of multiple brands and a complicated tree of branching businesses. We took their newly designed logo and used the elements to create a simple, effective wordmark to feature on the e-commerce website.

"The team at ICS was extremely supportive of our creative concepts, and did a fantastic job of telling our product’s story on an intuitive and easy-to-use digital platform."

— Mark McAloon - Chief Executive Officer