The Smart Energy Company is a new and growing player in the renewable energy sector. With the launch of their NOREASTER® product we gave them an edge in the competition by creating a lead-focused website while highlighting the aspects of their product being built for a Canadian climate — including winter!
How We Helped
- Custom Website Development
- Graphic Design
- On-Page SEO
- Custom JotForm Application
- HubSpot Integration
- Secured Hosting
- Logo sting animation
We built out a comprehensive form to allow users to build their solar package online and draw out their property on a Google Maps aerial, allowing the team at SolarFarming.ca to send out actual, on-property renderings of the proposed solar system. Taking things one step further we did a custom HubSpot integration so their sales team doesn't miss a beat!
Complementary Logo Design
We were proud of the team at The Smart Energy Company when they told us about their desire to avoid "brand soup": the creation of multiple brands and a complicated tree of branching businesses. We took their newly designed logo and used the elements to create a simple, effective wordmark to feature on the e-commerce website.
"The team at ICS was extremely supportive of our creative concepts, and did a fantastic job of telling our product’s story on an intuitive and easy-to-use digital platform."
— Mark McAloon - Chief Executive Officer