Case Study

Tuck Studio

Our Task

Judith Mackin and the team at Tuck Studio came to us looking for a digital presence to match the quality of their in-person presence.

Having spent years prioritizing the in-person experience with only a website that needed some attention, we were happy to build them an online space that matches their brick-and-mortar space.

What We Did

  • Custom WordPress Build
  • Headless BigCommerce Integration
  • Stripe Integration
  • On-Page SEO
  • Mailchimp Integration
  • Issuu Integration
  • Omni Channel Shopping
  • Content Migration

More Content Than You Can Count

When you're in business as long as Judith and the Tuck team have been, that comes with a tonne of content. We didn't want to just port over their old content into a new beautiful website. We took the time to review hundreds of blog posts, portfolio items and store items to ensure they were organized in a way that made the most sense for them going forward.

Strong businesses evolve and grow over the years and Tuck is no different. With a streamlined sitemap and the proper filters in place, Tuck has seen growth in their organic search listings as well as increased profit in their online store.

BigCommerce Integration

Tuck had two goals. They wanted a seamless e-commerce solution that was easy to manage and all of the features their customers would want while shopping but they didn't want it to be difficult to manage or to hinder the design. We pitched a custom WordPress build along with a headless BigCommerce integrations so they could have the best of both worlds. Great design and functionality, isn't that what it's all about?


“From the minute we set up our first meeting, through the on-going hours, days and weeks of the process, our experience with ICS has been nothing short of incredible.

Zack, Mike, and the ICS team are as their business says 'creative'. They took our brand and created a fully-customizable site that conveys who we are: friendly, approachable and user-friendly. It was no easy task taking 10 years of cobbled-together pages, including hundreds of Before-and-After blogs, columns for various publications, to say nothing of an ever-expanding portfolio of dozens of client projects and turn it all into a complex yet entirely coherent, beautifully functional website. We now have a new online store, forms for interior consultation clients, and a fully workable relationship with Big Commerce. Over the course of the process, LITERALLY hundreds of questions were answered and every concern was immediately addressed. We felt cared for, appreciated, valued and completely enriched by the collaboration!

We recommend this wonderful team to anyone. We are grateful for such a positive experience. We know these things don’t always play out that way, but in our case we not only have a great new site, we also have new friends.”

— Judith Mackin, Creative Director & Founder @ Tuck